In my Journalism 463 class, Digital Media Strategies, we worked on developing a cohesive digital marketing plan for our real client Frank Lloyd Wright’s Taliesin Preservation. Throughout the class we learned how to leverage digital tools like Klear, Meltwater, Google Trends and Simmons to gather data about our brand and competitors. By conducting several digital media analysis and synthesizing data, a creative big idea “Live Wright” was formulate as the base of all digital strategies. I soley designing this casebook to display my group’s digital plan in a digestible and visual way. I also mainly contributed to research, content strategy and branding.

This casebook walks through a new proposed campaign for Chick-fil-A. As part of my Journalism 345 class, Principles and Practice of Strategic Communications, I worked with several other students to put together a new creative idea that followed the data and target market of Chick-fil-A customers. Through Simmons and survey data, along with in person observations we were able to bring to the life the idea of a “home away from home” that the Chick-fil-A brand embodies. As the creative director for my team, I designed the casebook, advertisements and wrote copy, along with assisting in conducting and synthesizing data.