Below are mock advertisements for a new Chick-fil-A campaign. These are apart of a wholistic campaign presented in the casebook.
This print advertisement would be featured in a magazine. It is a two part interactive layout with a door that flaps open to reveal the lady actually walking into a Chick-fil-A restaurant.The illusion is that the woman is walking into her house, which turns out to be a Chick-fil-A restaurant. I wanted to create the sense that Chick-fil-A is a home like environment, with a comforting family feel.
A print magazine advertisement featuring the Chick-fil-A classic sandwich and fries. I set this up in a home dinning room setting to push the idea that Chick-fil-A is your home away from home.A billboard advertisement featuring a new slogan “Just call us HOME.” This simple design places Chick-fil-A in your neighborhood, as a friendly family, where you feel at home and welcomed.
Amanda Oelke 